Ford has stayed quiet on information when it comes to its upcoming electric pickup truck. While we all know it's happening, the automaker's hasn't stated when it will come out, what kind of specifications it will have, and how much it will cost. All we know is that it will compete in a very busy segment, as numerous startups are vying to enter the scene with their own options.
In an interview with CNBC, Ford Chief Operating Officer Jim Farley confirmed that the electric F-150, and battery-powered Transit van, will come out in the middle of 2022.
Working With A 24-Month Timeline
So far, that little bit of information is the only thing Ford has made public about its electric pickup. The electric F-150 will face rivals from General Motors with its revived Hummer, Tesla and its Cybertruck, as well as options from Rivian and Nikola. With Ford having one of the more popular pickups in the world and a favored van in Europe and the U.S., this is a way for the brand to continue its dominance.
"We are No. 1 in the pickup and the van market in Western Europe and the U.S., and this is our chance," Farley told the outlet. "We are electrifying and we're a brand people trust."
The outlet claims that Ford will unveil the electric vehicles after a few other important launches. The Bronco, Bronco Sport, redesigned F-150, and Mustang Mach-E are all expected to hit the market before the electric F-150 comes out. But that doesn't diminish just how important the all-electric F-150 is to Ford.
"The launches are really critical for our North America profitability and our customers," said Farley. "The F-150, that is our key launch this year."
Competition Will Be Fierce
While Ford may believe that people trust the automaker as a brand, there's no denying that the automaker is well behind the curve when it comes to EVs. While Ford was busy slapping the Mustang name onto the electric Mustang Mach-E crossover, other brands were focusing on being first in the race for electric pickups.
Tesla's wonky Cybertruck is expected to begin being produced before the end of 2021, as long as Tesla can find a place to actually build the darn thing. The automaker already has 200,000 deposits for the machine, which has some promising specs and an affordable $40,000 price tag.
General Motors is reviving the Hummer nameplate in an electric pickup that is also supposed to go on sale before 2021 comes to a close. That truck has some impressive numbers, boasting 1,000 horsepower and a range of roughly 400 miles. Then, there are the startups. There's the Rivian R1T, Lordstown Endurance, Bollinger B2, and Nikola Badger.
If Ford's not first, the traditional automaker must ensure that it's the best. Though, a pattern at Ford is starting to emerge. If it's not first, the automaker relies on placing a historic nameplate onto a vehicle to draw consumers in. They did it with the Mustang Mach-E and now it looks like it's being done with the F-150.
Hopefully, the electric pickup will be able to live up to the standards the best-selling vehicle in the U.S. for many years running has worked so hard to set.
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June 13, 2020 at 08:15PM
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Ford Set to Introduce Electric F-150, Transit Van by 2022 - FutureCar
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